品牌命名時(shí),清晰產(chǎn)業(yè)背景、吻合行業(yè)特征,暗含商品屬性與服務(wù)定位的寓意,或者清晰鎖定目標(biāo)群體,并與之相互協(xié)調(diào),是謂“醒勢(shì)命名法”。

       幾乎壟斷著電腦操作系統(tǒng)平臺(tái)的美國(guó) Microsoft微軟公司,品牌命名定位于軟件(Software); NetEasy網(wǎng)易,品牌命名定位于網(wǎng)絡(luò)(Net)平臺(tái),并且品牌命名強(qiáng)調(diào)了一種趨勢(shì)(越來(lái)越易于使用)和所承諾的利益。

       醒勢(shì)命名法要注意回避市場(chǎng)上雷同的中文和英文名稱(chēng),而且最好將品牌與目標(biāo)客戶(hù)直接聯(lián)系起來(lái),進(jìn)而使目標(biāo)群體產(chǎn)生認(rèn)同感。   太太(口服液)是一種專(zhuān)為已婚婦女設(shè)計(jì)的營(yíng)養(yǎng)補(bǔ)品(女性補(bǔ)血口服液),這個(gè)品牌名稱(chēng)不用過(guò)多的言語(yǔ)描述,一聽(tīng)就知道它所針對(duì)的消費(fèi)者是誰(shuí),加之色彩上使用鮮紅的品牌主色調(diào),利益訴求不言而喻。  

       這種鎖定目標(biāo)人群的品牌還有:好孩子(童車(chē))、娃哈哈(兒童口服液)、商務(wù)通(商務(wù)掌上電腦)等等。

       當(dāng)然,品牌標(biāo)志的內(nèi)涵絕不單是名稱(chēng)那么單純,還包括著品質(zhì)、服務(wù)、包裝、承諾等綜合要素,所以商業(yè)品牌的名字更需要匠心獨(dú)具,否則在茫茫人海中人們會(huì)很容易忘了你叫什么。

      When naming a brand, it should be clear about the industry background, conform to the industry characteristics, imply the implied meaning of commodity attributes and service positioning, or clearly target the target group, and coordinate with each other, which is called "Xingshi nomenclature".

      Microsoft, which almost monopolizes the computer operating system platform, brand names software; neteasy, brand names net platform, and brand names emphasize a trend (more and more easy to use) and the promised benefits.

      We should pay attention to avoid the similar Chinese and English names in the market, and it is better to directly connect the brand with the target customers, so as to make the target group have a sense of identity.

      Madam (oral liquid) is a kind of nutritional tonic (female blood tonic oral liquid) specially designed for married women. This brand name does not need too many words to describe. You can know who it is aimed at as soon as you listen to it. In addition, the main color of the brand is bright red, so the interest demand is self-evident.

     There are also brands targeting at the target group: Goodchild (baby carriage), Wahaha (children's oral liquid), Shangwutong (business PDA), etc.

     Of course, the connotation of brand logo is not only the name, but also the comprehensive elements of quality, service, packaging, commitment and so on. Therefore, the name of a commercial brand needs more ingenuity, otherwise in the vast crowd, people will easily forget what your name is.